Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow, Donald Baack
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
Kategoriler:
Yıl:
2021
Baskı:
9
Yayımcı:
Pearson
Dil:
english
ISBN 10:
129241121X
ISBN 13:
9781292411217
Dosya:
PDF, 53.54 MB
IPFS:
,
english, 2021
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