Inside Content Marketing: EContent Magazine's Guide to...

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Inside Content Marketing: EContent...

Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

Name: Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
ISBN: 9780997284904

Theresa Cramer

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Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

Yıl:

2016

Yayımcı:

Information Today, Inc.

Dil:

english

ISBN 10:

0997284900

ISBN 13:

9780997284904

ISBN:

2015051390