Bağış 15 Eylül 2024 – 1 Ekim 2024 Bağış toplama hakkında

Lecture Note 01 Strategic Brand Management：Strategic Brand...

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Business & Economics - Sales & Marketing
Lecture Note 01 Strategic Brand...

Lecture Note 01 Strategic Brand Management：Strategic Brand Management Process

Candy Liu

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On completion of the course, learners should be able to:

identify the key managerial decisions and analyze the key issues in brand
management process;
recommend appropriate brand elements for a product in a target market;
integrate brand strategies in the development of marketing programs and

campaigns;
measure and evaluate brand performance through a brand equity

measuring system;
formulate and evaluate strategies and tactics for brand management.

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2023

Baskı:

1 st

Dil:

english

Sayfalar:

36

Dosya:

PDF, 3.24 MB

IPFS:

,

english, 2023

Online Oku

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