Bağış 15 Eylül 2024 – 1 Ekim 2024 Bağış toplama hakkında

Business Marketing: Connecting Strategy, Relationships, and...

Main
Business & Economics - Sales & Marketing
Business Marketing: Connecting...

Business Marketing: Connecting Strategy, Relationships, and Learning

F. Robert Dwyer, John F. Tanner

0 / 0

Bu kitabı ne kadar beğendiniz?

İndirilen dosyanın kalitesi nedir?

Kalitesini değerlendirmek için kitabı indirin

İndirilen dosyaların kalitesi nedir?

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2006

Baskı:

2

Yayımcı:

McGraw-Hill

Dil:

english

Sayfalar:

736

ISBN 10:

0072410639

ISBN 13:

9780072410631

Dosya:

PDF, 6.85 MB

IPFS:

,

english, 2006

Online Oku

'e dönüştürme devam ediyor

dosyasına dönüştürme başarısız oldu

İlginizi çekebilir

F. Robert Dwyer, John F. Tanner — Business Marketing: Connecting Strategy, Relationships, and Learning-ebook

Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano — Business to Business Marketing

Chris Fill, Karen Fill — Business-to-business Marketing: Relationships, Systems And Communications

Michael D. Hutt, Thomas W. Speh — Business Marketing Management: B2B, 10e

Wanning Sun, Haiqing Yu — WeChat and the Chinese Diaspora: Digital Transnationalism in the Era of China's Rise

Robert T. Clemen, Terence Reilly — Making Hard Decisions with DecisionTools

Evert Gummesson — Total Relationship Marketing

Ruth McNeil — Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

Christian Grönroos — Service Management and Marketing: Managing the Service Profit Logic

Robert Palmatier, Louis Stern, Adel El-Ansary — Marketing Channel Strategy: International Edition

Hollensen, Svend — Global marketing

Philip KOTLER — Principles of Marketing 14th Ed.

John F. Tanner F. Robert Dwyer [F. Robert Dwyer, John F. Tanner] — Business Marketing: Connecting Strategy, Relationships, and Learning-ebook

John F. Tanner F. Robert Dwyer [F. Robert Dwyer, John F. Tanner] — Business Marketing: Connecting Strategy, Relationships, and Learning-ebook

Tom Reilly [Reilly, Tom] — Value-Added Selling

Jobber, David, Lancaster, Geoffrey — Selling and Sales Management 3rd Edition

Stephen Castleberry, John Tanner — Selling: Building Partnerships, 8th Edition

Philip Kotler — Principles of Marketing: European Edition

Philip Kotler, Gary Armstrong — Principles of Marketing, 12th Edition

Reed K. Holden — Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Philip Kotler, Gary Armstrong, Marc O. Opresnik — Principles of Marketing, 17th Global Edition

Philip Kotler, Gary Armstrong — Principles of Marketing, 12th Edition

David Jobber, Geoffrey Lancaster — Selling and Sales Management

Svend Hollensen — Marketing Management: A Relationship Approach

David Jobber, Geoffrey Lancaster — Selling and Sales Management

Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael — Marketing Theory and Practice

Philip Kotler — Kotler on Marketing

Robert C. Prus — Pursuing Customers: An Ethnography of Marketing Activities

Andreas Hinterhuber, Todd Snelgrove — Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

Krishna Havaldar — Business Marketing: Text and Cases

Jobber, David;Lancaster, Geoffrey — Selling and Sales Management

Svend Hollensen — Marketing Management : A relationship approach

Ross Brennan, Louise Canning, Helen McGrath — Business-to-Business Marketing, 5e

Ross Brennan, Louise Canning, Raymond McDowell — Business-to-Business Marketing

Per V. Jenster; H. Michael Hayes; David E. Smith — Managing Business Marketing and Sales

Stiving, Mark — Selling Value: How to Win More Deals at Higher Prices

Anahtar ifadeler

İlgili Koleksiyonlar