New Media for a New China

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New Media for a New China

New Media for a New China

Name: New Media for a New China
ISBN: 9781405187978

James F. Scotton, William A. Hachten

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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication systemBrings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changesExplores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

Kategoriler:

Languages - Grammar, dictionaries & phrasebooks

Yıl:

2010

Baskı:

Yayımcı:

Wiley-Blackwell

Dil:

english

Sayfalar:

256

ISBN 10: